Design Projects
[ 06 — UX & BRAND ]
About
I am Jacob Zhaokang Li (李兆康).
A graduate of Swinburne University of Technology with a Bachelor’s in Design from Melbourne. I enjoy solving problems through thoughtful design, whether that’s building intuitive digital experiences, crafting visual identities, designing products, or creating packaging that tells a story.
I believe good design should make sense, feel effortless, and leave a lasting impression without demanding attention. Every project is an opportunity to balance creativity with purpose, combining research, strategy, and craftsmanship to create work that is both functional and engaging.
My experience spans UX, branding, product design, packaging, editorial, and visual communication. While each discipline presents different challenges, they all share the same goal: creating meaningful experiences that connect with people.
I’m always looking for opportunities to explore new ideas, refine my skills, and design work that solves real problems while leaving things a little better than I found them.

